About

“Annie is warm, funny, kind and entirely non-judgemental as well as being totally kick-ass.”
Kathryn Flett, journalist and Blast-er

The Blast Plan is a wonderful 21-day experience. It’s a weight-loss and nutrition adventure and these two people are your buddies, your personal trainers and your mentors. You will be supported, motivated, educated and entertained for the entire journey.

Photo of Annie & Aaron
Photo of Annie & Aaron
Photo of Annie & Aaron
Photo of Annie & Aaron
“I just wanted to say the exercises in the workouts are fantastic. It’s like having personal trainers in the room with you. I’m absolutely loving it. I can really see that you put your heart and soul into this and that’s what makes it so motivating. Thank you so much.”

KB, Devon

“I’ve just done workout no. 2 of Week One. Genius. Evil genius!”

JB, Twickenham

“Amazing. Loved it! The convenience, the clear instructions, the short punchy workouts, the food ideas. 100% brilliant.”

JS, Kent

“None if it is rocket science but you need discipline… and this is where Annie Deadman and her team come in. It works so well online!”
“Working out to your encouragement helps me a million times more than any other forms of exercise I’ve tried.”

GG, Manchester

Annie Deadman

Blast Plan Creator

Hello! I am a personal trainer, health and fitness coach and group exercise instructor as well as Pilates teacher and have been for… oooh, must be 20 years now. I’m also a mother to two grown-up girls. I created the Blast Plan because I want to take you by the hand, help you re-discover your body and to understand the links between food, mood and energy levels. These 21 days of Blast will only be the start!
Photo of Annie Deadman
Photo of Aaron Roberts-Rudland

Aaron Roberts-Rudland

Blast Leader

This is Aaron, fitness coach and ex-semi professional footballer. He plays a pivotal role as a Blast leader and it is he who instructs, motivates, pushes and challenges you (and me) in the Blast workouts (levels A, B and C) so that you are not only fitter and stronger by day 21 but you have cemented for yourself a whole new fitness routine.

Aaron Roberts-Rudland

Blast Leader

This is Aaron, fitness coach and ex-semi professional footballer. He plays a pivotal role as a Blast leader and it is he who instructs, motivates, pushes and challenges you (and me) in the Blast workouts (levels A, B and C) so that you are not only fitter and stronger by day 21 but you have cemented for yourself a whole new fitness routine.
Photo of Aaron Roberts-Rudland

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If you join the mailing list, then Annie will be able to shower you with words of wisdom, healthy tips, workouts and 'money off' news about BLAST. She won’t inundate. Only educate.

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