About
“Annie is warm, funny, kind and entirely non-judgemental as well as being totally kick-ass.”
Kathryn Flett, journalist and Blast-er
The Blast Plan is a wonderful 21-day experience. It’s a weight-loss and nutrition adventure and these two people are your buddies, your personal trainers and your mentors. You will be supported, motivated, educated and entertained for the entire journey.




Annie Deadman
Blast Plan Creator and Leader
Hello! I ‘m a health and fitness coach , Pilates teacher, magazine columnist and creator of my treasured Blast Plan. I am going to show you that by changing habits you will get the results you want. It’s simple and straight forward. I want to take you by the hand, help you re-discover your body and your confidence and to help you understand the links between food, mood and energy levels. These 21 days of Blast will only be the start!


Aaron Roberts-Rudland
Blast Leader
Aaron is a fitness coach, has his own fitness studio, is part of my team of fitness instructors and plays a pivotal role in Blast Two. He will appear with me in some of the Interval Training Workouts and with the weekly check-ins and daily online support, together we will help you sustain the results you get, way beyond Day 21.
Aaron Roberts-Rudland
Blast Leader
Aaron is a fitness coach, has his own fitness studio, is part of my team of fitness instructors and plays a pivotal role in Blast Two. He will appear with me in some of the Interval Training Workouts and with the weekly check-ins and daily online support, together we will help you sustain the results you get, way beyond Day 21.
