About
“Annie is warm, funny, kind and entirely non-judgemental as well as being totally kick-ass.”
Kathryn Flett, journalist and Blast-er
The Blast Plan is a wonderful 21-day experience. It’s a weight-loss and nutrition adventure and these two people are your buddies, your personal trainers and your mentors. You will be supported, motivated, educated and entertained for the entire journey.




Annie Deadman
Blast Plan Creator
Hello! I am a personal trainer, health and fitness coach and group exercise instructor as well as Pilates teacher and have been for… oooh, must be 20 years now. I’m also a mother to two grown-up girls. I created the Blast Plan because I want to take you by the hand, help you re-discover your body and to understand the links between food, mood and energy levels. These 21 days of Blast will only be the start!


Aaron Roberts-Rudland
Blast Leader
This is Aaron, fitness coach and ex-semi professional footballer. He plays a pivotal role as a Blast leader and it is he who instructs, motivates, pushes and challenges you (and me) in the Blast workouts (levels A, B and C) so that you are not only fitter and stronger by day 21 but you have cemented for yourself a whole new fitness routine.
Aaron Roberts-Rudland
Blast Leader
This is Aaron, fitness coach and ex-semi professional footballer. He plays a pivotal role as a Blast leader and it is he who instructs, motivates, pushes and challenges you (and me) in the Blast workouts (levels A, B and C) so that you are not only fitter and stronger by day 21 but you have cemented for yourself a whole new fitness routine.
