About

“Annie is warm, funny, kind and entirely non-judgemental as well as being totally kick-ass.”
Kathryn Flett, journalist and Blast-er

The BLAST Plan isn’t a diet. It’s a course in how best to lose fat, by

  • Eating less (and better) than our body craves
  • Moving your body
  • Climbing over emotional hurdles
  • Dismissing silly dieting myths that you once clung onto
  • By learning the facts…and using humour to make them stick

You will be supported and motivated by these people who are your buddies, your fitness coaches and your mentors.

Photo of Annie & Aaron
Aaron & Annie
Photo of Annie & Aaron
Photo of Annie & Aaron
“I just wanted to say the exercises in the workouts are fantastic. It’s like having personal trainers in the room with you. I’m absolutely loving it. I can really see that you put your heart and soul into this and that’s what makes it so motivating. Thank you so much.”

KB, Devon

“I’ve just done workout no. 2 of Week One. Genius. Evil genius!”

JB, Twickenham

“Amazing. Loved it! The convenience, the clear instructions, the short punchy workouts, the food ideas. 100% brilliant.”

JS, Kent

“None if it is rocket science but you need discipline… and this is where Annie Deadman and her team come in. It works so well online!”
“Working out to your encouragement helps me a million times more than any other forms of exercise I’ve tried.”

GG, Manchester

Annie Deadman

Blast Plan Creator and Leader

Hello! I ‘m a health and fitness coach, Pilates teacher, magazine columnist and creator of my treasured Blast Plan. I am going to show you that by changing habits you will get the results you want. It’s simple and straight forward. I want to take you by the hand, help you re-discover your body and your confidence and to help you understand the links between food, mood and energy levels. The Blast will only be the start!

Annie Deadman
Photo of Aaron Roberts-Rudland

Aaron Roberts-Rudland

Blast Leader

Aaron is a fitness coach, has his own fitness studio, is part of my team of fitness instructors and plays a pivotal role in Blast Two. He will appear with me in some of the Interval Training Workouts and with the weekly check-ins and daily online support, together we will help you sustain the results you get.

Aaron Roberts-Rudland

Blast Leader

Aaron is a fitness coach, has his own fitness studio, is part of my team of fitness instructors and plays a pivotal role in Blast Two. He will appear with me in some of the Interval Training Workouts and with the weekly check-ins and daily online support, together we will help you sustain the results you get, way beyond Day 21.

Photo of Aaron Roberts-Rudland

Hello! Thank you for dropping by.

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